About the academy

Profit with a lock on it. Purpose with a plan behind it.

Clwydian Academy is a community benefit company (CBC) — its own Community Interest Company with a codified social mission: retraining adults in Denbighshire, Flintshire and the border region into skilled, economically independent self-employment.

The mission

Community interest, constitutionally guaranteed.

A Community Interest Company is not branding — it is a legal form, and it is what the CBC in our name delivers: a community benefit company, constituted as a CIC. Our constitution carries a formal asset lock: capital cannot be extracted for private gain, and surpluses are reinvested into the social mission. Our community purpose is regulated externally and audited by our grant funders, with dual unrelated signatories on the academy's accounts.

The mission itself is specific: the vocational upskilling of unemployed adults, career-switchers and marginalised groups across Denbighshire, Flintshire, Conwy and the border counties — moving people from precarious work into a skilled trade with genuine earning power. Apprenticeships are a core component of that mission — delivered to the Welsh framework, fully funded, at the fastest compliant pace.

We start with hairdressing, where the training gap is most acute. The model — intensive adult training, funded places, commercial skills built in — is designed to widen into further craft and enterprise education as the academy grows.

Net-Zero, not near-zero

A double-impact enterprise.

Our impact case is social and environmental. Our net-zero commitment is phased honestly — a lean, low-waste launch first, then a building retrofit to net-zero standards through Wales’s named energy funds — aligned with the Welsh Government’s legally binding 2050 Net-Zero commitments. The mobile, self-employed careers many of our graduates build are themselves lower-footprint than premises-heavy retail.

  • A lean, second-hand-first fit-out with HSE-compliant ventilation, retrofitted to net-zero standards as energy funding lands
  • Graduate pathways into zero-emission EV mobile businesses
  • Professional-grade, ten-station training floor with plumbed backwash and digital theory suite

Leadership

Credentialled for exactly what they run.

Charlotte Roberts

Director of the Academy

Degree-level qualified across teaching, hairdressing, barbering and beauty therapy; a practising Senior Lecturer and qualified Internal Quality Assurer. Charlotte directs curriculum, VTCT accreditation and educational compliance — with two decades of hands-on mobile hairdressing behind every teaching decision.

Mark Parker

Chief Executive Officer

ILM Level 7 in Strategic Management & Leadership, PRINCE2 and PRINCE2 Agile certified, and a Chartered Manager candidate with the CMI. Two decades of commercial leadership delivering multi-million-pound contract programmes. Mark directs governance, capital structuring, funding applications and enterprise risk.

The pairing is deliberate: a regulator-qualified educator running education, and a governance-disciplined executive running the enterprise — each accountable for the entity they’re credentialled to lead, with documented conflict-of-interest protocols between the two.

Independent by design

The academy stands alone.

Clwydian Academy CBC is an independent, asset-locked Community Interest Company. It is not a subsidiary or delivery arm of any commercial business: its constitution locks every asset and every surplus to one purpose — training people from this community — and that cannot be undone by anyone, including its founders.

Where the founders hold separate commercial interests, the relationship is governed by documented conflict-of-interest protocols and written arm’s-length terms, no grant income reaches any related company, and an unrelated independent director sits on the board and the bank mandate. Funders can explore the governance — and request the full business plan — on our funders page.

Most academies hand you a certificate and a goodbye. Ours hands you a certificate and a business model.

The Clwydian promise
Community Interest Company Asset-locked Surpluses reinvested Regulated social purpose

Come and see what we’re building.

Learners, salons, funders, partners — the door at St Asaph is open.